We are a team of agency innovators representing a diverse range of backgrounds and skills. We tend to be the early adopters at our agencies - test pilots developing expertise in AI to help our companies accelerate growth and deliver impactful work for our clients. This committee will meet regularly and develop workstreams, community initiatives and other output to accelerate AI usage across the industry while representing the unique needs of independent / small & mid sized agencies. Our mission is to:
- Advocate for responsible AI adoption across the advertising ecosystem
- Identify key issues related to AI and determine how to address
- Help establish best and next practices for this rapidly evolving technology
- Cut through the AI hype, prioritize important use cases and related tools and provide clear guidance to agencies
- Help define the role of AI at the craft or discipline level