The Media Ad Operations Committee is dedicated to demystifying the digital supply chain and promoting transparency in the digital marketplace. Acting as advocates for the agency operations community, Media Ad Ops will provide internal and external education and focus on key digital operations issues and technologies as they arise. The Committee will work closely with partner 4As Committees and Task Groups to enable the development of best practices. Media Ad Ops will also help shape 4As positions on these important issues, collaborating within the 4As and with the ANA, IAB, TAG, MRC and other industry bodies to support the growth and development of digital marketing communications
For more information, contact Ashwini Karandikar.