Strategy

The 4As Strategy Committee exists to inspire agency strategists to be the catalysts, translators, and creators of transformative creative thinking that leads to business growth. We will do this through:

  • Enhancement of craft, training, and tools
  • Celebration of innovation and smart risk-taking
  • Connection, community, and mentorship

The committee is a unique opportunity for exposure to new thinking, continued learning, and networking opportunities across all aspects of the strategy community. The Strategy Committee also serves as an advisory group around programming for StratFest, the 4As annual strategy conference.

For more information, contact Andy Goldsmith ([email protected])


Committee Members
 
Co-Chair
Tomas Gonsorcik DDB Worldwide
Co-Chair
Elizabeth Paul The Martin Agency Inc.
Member
John Anderson GS&F
Member
Steve Angel CTP
Member
Lachlan Badenoch Carmichael Lynch Inc.
Member
Abigail Baehr VML
Member
Lee Banov MKR
Member
Heather Barrett
Member
Courtney Bates Mindshare/Atlanta
Member
Jacob Bayham BSSP
Member
Jorge Becerra Alma
Member
Paula Beer Levine Walrus
Member
Sarah Blais The VIA Agency
Member
Aimee Brown Hoffmann Murtaugh
Member
Whitney Bryan The Gate Worldwide
Member
Brian Brydon Publicis New York
Member
Chris Cardetti BarkleyOKRP
Member
Alexandre Carney Orci
Member
Kirby Carol Cargo
Member
Elliot Carter TBWA\Chiat\Day NY
Member
Anibal Casso Ogilvy Worldwide
Member
Martyn Clarkson Jack Morton/New York
Member
Mike Cox The Tombras Group
Member
Jasmine Dadlani McKinney/New York
Member
Alicia Damiano 22squared/Tampa
Member
Jeanine Debar BrandTuitive
Member
Linda Fanaras Millennium Agency
Member
Chris Ferrel TRG
Member
Stephen Fitch Nail Communications
Member
Katy Gajewicz Laughlin Constable/Chicago
Member
Justin Gilbert R&R Partners, Inc.
Member
Julie Glashoff Feast
Member
Daniel Grammer Red Six Media
Member
Carol Gregory Elevation
Member
Lizzie Hanner Grady Britton
Member
Hannah Hauptman Carmichael Lynch Inc.
Member
Falaq Hemani-Mistry Formerly Known As/Atlanta
Member
Darren Higgs On Advertising
Member
Maja Husar RP3 Agency
Member
Camilla Innes Heart & Soul Marketing
Member
Kumar Kanagasabapathy Rufus
Member
Melissa Kelly Hoffmann Murtaugh
Member
Jay Kerness Grafik Marketing Communications, Ltd.
Member
Tommy Kircher Liquid Advertising
Member
Malia Kunz Media Bridge
Member
Jonathan Lee Grey Global
Member
Jessee Leili-Jones 919 Marketing
Member
AJ Livsey Golin
Member
Jason Lonsdale Deutsch
Member
Monica Lorusso Allen & Gerritsen/Philadelphia
Member
Archana Mahadevan Arnold Worldwide
Member
Lee Maicon The Community
Member
Tim Maleeny Quad
Member
Arica Marfoglia Dixon Schwabl + Company
Member
Cait Marron Billion Dollar Boy
Member
Eddie Metzger MKR/IN
Member
Sarah Miller Bernstein-Rein
Member
Mindy Mizrahi Mindshare
Member
Lizzie Morrill CTP
Member
Doug O'Reilly Dentsu Media
Member
Grant Owens Critical Mass
Member
Christopher Owens TRG
Member
Adam Panetta Arnold Worldwide
Member
Kelleen Peckham Duncan Channon, Inc.
Member
Chris Plating EP+Co.
Member
Tye Price Chernoff Newman
Member
Jennifer Quenville Markstein
Member
Shawna Ross Dentsu Creative/Chicago
Member
Kate Rush Sheehy GSD&M
Member
Juie Shah DDB Chicago
Member
Rasha Shaker BOHAN Advertising
Member
Brittany Singer Trade School
Member
Kayla Skiles ODN
Member
Chelsea Smeland On Advertising
Member
Kevin Stafford Canvas Worldwide
Member
Mike Stefaniak Hanson Dodge
Member
Elyse Stefaniak BrandTuitive
Member
Hal Swetnam Grafik Marketing Communications, Ltd.
Member
Sabrina Umberath Neo Media World/LA
Member
Emily Venditti Marcus Thomas LLC
Member
Megan Wehbe Market Mentors, LLC
Member
Tim Wild Marcus Thomas LLC
Staff Representative
Andy Goldsmith 4As
Staff Representative
JC Suarez 4As