The 4As New Business Committee mission is to be the preeminent source for information and education about new business by:
- Representing the agency point-of-view on new business matters with advertisers/ANA and Agency Search Consultants
- Suggesting New Business Best Practices and Guidelines for Agencies and Advertisers
- Providing and distributing relevant and up-to-date materials related to business development
- Fostering new business training and education for 4As members
- Conducting surveys and gathering information that can help agencies become more proficient at new business
- Sponsoring thought leadership (and advisory resources) relating to new business strategies
- Facilitating collaboration
In the context of a competitive marketplace, the committee members will work together to improve the value of agency services and our clients’ appreciation of that value.
For more information, contact Matt Kasindorf.