The 4As Finance Committee mission is to be the preeminent source for information and education about agency finance and business operations. The committee will:
- Monitor and assess significant financial and operational matters affecting marketing services organizations and their clients.
- Communicate issues and positions to the 4As Board and member agencies.
- Represent the agency point of view on financial matters with advertisers/ANA and consultants.
- Address common issues, establish best practices, facilitate training, education, informational exchanges and other activities with the objective of improving the effectiveness, efficiency and economics of Agencies.
- Suggest Best Practices and Guidelines for agencies, advertisers and intermediaries.
- Provide and distributing relevant and up to date content.
- Foster training and education for 4As members.
- Conduct surveys and gathering information that can help agencies become more proficient.
- Sponsor thought leadership (and advisory resources) relating to financial strategies and tactics.
- Facilitate collaboration among members.
For more information, contact Nicole Rizzo.