The mission of the 4As Advertising Legal Affairs Committee is:
Strengthen the advertising business by:
- Counseling members
- Fostering professional development
- Encouraging high creative and business standards
- Attracting excellent people
- Influence public policy
- Be the principle source of information and advice about advertising
- Be advertising advocates
- Represent the agency point of view to advertisers and the media
- Facilitate pro bono efforts on behalf of worthy causes
- Serve member needs for information, management counsel, professional development, employee development programs and new needs that arise
Consistent with the overall mission of the 4As, the Advertising Legal Affairs Committee Mission Statement is to be the preeminent source for information and education about agency legal and regulatory matters. The committee will:
- Monitor and assess significant legal, regulatory and contracting matters affecting marketing services organizations, their clients and suppliers
- Communicate issues and positions to the 4As Board and member agencies
- Represent the agency point of view on legal matters with advertisers/ANA and third parties
- Address common issues, establish best practices, and facilitate training, education, informational exchanges and other activities with the objective of improving the effectiveness, efficiency and well-being of agencies
- Suggest Best Practices and Guidelines for agencies, advertisers and intermediaries
- Provide and distribute relevant and up to date content
- Foster training and education for 4As members
- Gather and disseminate information that can help agencies become more effective and secure
- Sponsor thought leadership (and advisory resources) relating to contracting strategies and agreement provisions
- Facilitate collaboration among members
For more information, contact Alison Pepper or Nicole Rizzo.