The overall mission of the 4As River States Council will be to provide leadership to advance and grow the industry in our region.
Our leadership will be focused in three principal areas:
- We will help educate agency employees by providing training and development opportunities in industry trends and management issues.
- We will promote the value of being a 4As member agency to current and prospective clients, current and potential employees, and our respective communities at large.
- We will work to build membership in our Council by communicating the benefits to all qualified agencies in the region on a regular basis.
As members of the River States Council, we will work together to uphold and foster the standards established by the 4As.