New Business - Small/Mid-Size Agencies

The 4A’s New Business Committee mission is to be the preeminent source for information and education about new business by:
 
  • Representing the agency point-of-view on new business matters with advertisers/ANA and Agency Search Consultants
  • Suggesting New Business Best Practices and Guidelines for Agencies and Advertisers
  • Providing and distributing relevant and up-to-date materials related to business development
  • Fostering new business training and education for 4A’s members
  • Conducting surveys and gathering information that can help agencies become more proficient at new business
  • Sponsoring thought leadership (and advisory resources) relating to new business strategies
  • Facilitating collaboration 
In the context of a competitive marketplace, the committee members will work together to improve the value of agency services and our clients’ appreciation of that value.
 
For more information, contact Matt Kasindorf.

Committee Members
 
Chair
David Lubeck Unbound
Member
Ricky Abbott Transmission
Member
Theo Abel Arts & Letters Creative Co., LLC
Member
Jill Adams Adams & Knight
Member
Leslie Alldredge Mason, Inc.
Member
Erin Allsman Brownstein Group
Member
Brian Anderson The Perception
Member
Steve Angel CTP
Member
Greg Angland Norbella Inc
Member
John Barker BARKER
Member
Doug Bean Mower
Member
Derek Beere Mason, Inc.
Member
Andy Blenkle Yes&
Member
Sarah Bohn FourthIdea
Member
James Brazier Billion Dollar Boy
Member
Dave Brodsky Dixon Schwabl
Member
Betsy Brown Cramer-Krasselt/Milwaukee
Member
Jeb Brown Yes&
Member
Aimee Brown Hoffmann Murtaugh
Member
Robin Burns Quigley-Simpson
Member
Judith Carr-Rodriguez FIG
Member
Brad Casper Heart & Soul Marketing
Member
Rachel Cone-Gorham BARKER
Member
Tom Conti SweetScience
Member
Laura Correnti Giant Spoon
Member
Patrick Culhane Brunner
Member
Matt Daly JPL Integrated Communications
Member
Jerry Della Femina Della Femina Advertising
Member
Mallory Diamond Walrus
Member
Michelle Edelman PETERMAYER
Member
Todd Engels Mediassociates, Inc.
Member
Linda Fanaras Millennium Agency
Member
Susan Farren Della Femina Advertising
Member
David Figueroa Quigley-Simpson
Member
Marina Filippelli Orci
Member
Patrick Finan Block Club, Inc
Member
Maggie Finan Block Club, Inc
Member
Karen Flanagan Berlin Cameron United
Member
Krystal Garvin Partners + Napier
Member
Lauren Gluck Giant Spoon
Member
Taylor Guglielmo Chemistry/Atlanta
Member
Trevor Guthrie Giant Spoon/New York
Member
Jonathan Haber Giant Spoon/New York
Member
Kelly Higgins Doremus & Company
Member
Rebecca Hobbs Amplify Marketing
Member
Maggie Jennings The Tombras Group
Member
Bill Knight Adams & Knight
Member
Marie La France Billion Dollar Boy/New Orleans
Member
Corey Lane Elevation
Member
Julie Lee TDW+Co
Member
Jeff Maggs Brunner/Atlanta
Member
Dalton Mangin Quigley-Simpson
Member
Danny Markstein Markstein
Member
Lindsey McNabb-Hover BBH
Member
Jeff Monahan Proper Villains
Member
Eric Morgan Morgan & Co
Member
Katie Mull Hoffmann Murtaugh
Member
Shea Murtaugh Hoffmann Murtaugh
Member
Carolyn Nolte Intersect Media Solutions
Member
Reem Nouh Adams & Knight
Member
Maggie O'Quinn Midan
Member
Ian Packard OS Studios
Member
Jeanette Palmer Nail Communications
Member
Mike Raetsch Allen & Gerritsen
Member
Ray Rainville BARKER
Member
Mike Raleigh Digital Surgeons, LLC
Member
David Reid Transmission
Member
Sarah Ross Yes&
Member
Marc Simons Giant Spoon
Member
Christina Soffin Quantasy & Associates
Member
Ruston Spurlock Proper Villains
Member
Susan Stugelmeyer Media Bridge
Member
Ingrid Vax RP3 Agency
Member
Carolyn Walker Response
Member
Tim Wang TDW+Co
Member
Frances L. Webster Walrus
Member
Megan Wehbe Market Mentors, LLC
Member
Mary Beth Weil BARKER
Member
Pete Wiezalis Mower
Member
Chris Woods Allen & Gerritsen
Staff Representative
Matthew Kasindorf 4A's