The 4A’s Business Leadership (Account Management) Committee exists to advance the craft of Account Management and champion the strategic value we provide as essential business partners to both agencies and clients.
The 4A’s Business Leadership Committee will do this by:
- Establishing the gold standard for excellence in Account Management at all levels and the corresponding skills, knowledge, characteristics and responsibilities
- Anticipating and adapting our standards to the evolving requirements needed for Account Managers to successfully lead their clients’ businesses, and their agencies, into the future
- Identifying and guiding the creation of education and training programs to deliver on those standards and evolving requirements
- Identifying platforms through which to showcase the value and contribution of Account Management to the industry
For more information, contact Gregory Walker ([email protected]).
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